Date: 2017-04-07 23:10
Sometimes massive responses to the links we share to blog posts (or just status updates) and many shares of them from there
Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.
Indeed, if calculated based on number of posts, an increase in the number fans will automatically increase the number of likes, comments and shares.
But do you really create more conversations, applause and amplification ? On absolute numbers, yes. But to know if your fans are changing their behavior with your page, you d better measure these metrics based on the number of users reached (could be tricky on twitter, agreed. Easier on Facebook)
But if true, , the number of 589 Likes 589 doesn t have as much to do with awareness as it does with size of customer base, and is much more aligned with tracking customer issues (retention, loyalty) than anything to do with awareness / acquisition.
When dealing with the effectiveness of video, the best Key Performance Indicators to look at are engagement and economic value, according to Avinash Kaushik, co-Founder and Chief Education Officer for Market Motive. Engagement shows whether viewers are sticking around to watch what you have to say and whether they find your message valuable enough to share some sort of action. Look at these three factors of engagement:
I don t quite know how to do it easily across all the channels. Individually you can, see image above, pull out Excel and make magic!
But the size of my second level network (the unique people who follow the people who follow me) is mil. My real 589 reach 589 it turns out is not 57k, it is mil!
Engagement rate (but read this article just out on why “engagement” is a lousy measure) (consider conversation rate, share rate, applause rate, people talking about this)
Google’s Avinash Kaushik came up with the idea for these social media metrics, which include a total of four major categories:
Couldn t agree more. Thanks for posting your reply. It s a nice supplement to what Avinash wrote. I find that many organizations don t ask enough questions of themselves before charging out into the market with their shiny ideas. Deric, you re comment nailed it.